Product & Brand Design Portfolio
Accomplished design leader with more than a decade of experience crafting digital experiences, aiding early-stage startups in maturing their products, and tackling some of the most complex and ambiguous product design challenges. I am skilled in transforming intricate data into intuitive, user-centric products, having spent years delving into data science principles to create beautiful and functional experiences through geo-spatial and non-spatial data visualization. As an exceptional balance of a high-level individual contributor and manager, I lead cross-functional teams through the entire product design process—from discovery and research to project execution—resulting in deeply thoughtful and successful user-centric product experiences.
Professional Experience
Aug 2020 - Present
Head of Design | Replica
A platform designed to enhance decisions on the built environment through intuitive geo-spatial data visualization
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Spearheaded the design team as both an individual contributor (IC) and manager, developing an intuitive product that grants access to proprietary, disaggregated datasets.
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Established a comprehensive design system in Figma, enhancing consistency across product designs and streamlining collaboration between design and development teams.
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Implemented a qualitative research process to integrate user feedback into design decisions through regular experience interviews.
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Crafted competitive, user-centered design solutions including user journeys, flows, wireframes, and prototypes, focusing on automation and personalization.
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Led a dynamic team of product, brand, and contract designers to unify visual design language across product, marketing, and brand identity.
Feb 2014 - Aug 2020
Design Director | mySidewalk
mySidewalk | Innovative tools and insights for community data access, aimed at societal improvement
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Directed the creation of a pioneering data storytelling tool, enabling users to craft and share complex visualizations, maps, charts, and tables.
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Initiated and developed a Data Library feature, later becoming a standalone product, grounded in data science best practices.
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Contributed to product naming and branding, establishing cohesive design systems for both brand and product consistency.