Product & Design Leader
Scaled Replica from Alphabet research project to $18M ARR through strategic product leadership. Expert in 0-to-1 product development, AI-enhanced workflows, and transforming complex platforms into user-centered experiences that drive adoption and business growth.
Featured Case Studies
Three flagship projects demonstrating strategic product leadership:
Replica Studio
Platform Transformation
Led platform redesign that scaled from hundreds to 10,000+ users while achieving profitability
Replica Design System
Development Acceleration
Built systematic foundation enabling 40% faster delivery cycles across entire platform
Replica Data Library
Most-Requested Feature
Delivered strategic 0-1 initiative with 10x usage that eliminated customer success bottlenecks
I transform complex, data-rich platforms into scalable products that drive business growth through strategic product leadership, cross-functional collaboration, and systematic design thinking.
Over the past decade, I've led product strategy and cross-functional teams through platform transformations, systematic design implementations, and AI-enhanced development processes. This work has delivered measurable outcomes including 100x user growth, significant operational efficiency gains, and sustainable competitive advantages. I also pioneered no-code data platform approaches 3-5 years before mainstream adoption, demonstrating early product vision and innovation leadership.
Results Delivered
Scaled platform from hundreds to 10,000+ users while contributing to $18M ARR
Delivered 10x most-used feature eliminating operational bottlenecks
Reduced development cycles by 40% through systematic design and AI-enhanced workflows
Additional Case Studies
Comprehensive product leadership across platforms and industries:
0-to-1 No-Code Civic Platform
Pioneered component-based data visualization platform enabling non-technical government users to build sophisticated reports and dashboardss
Construction SaaS
Leading systematic UX overhaul and AI-enhanced development processes for construction management platform
Complex Data Simplified
Transformed fragmented analytical workflow into intuitive experience reducing user onboarding friction
Real-Time Analytics
Redesigned data visualization platform for actionable insights during COVID-19 crisis response
Product-First Identity
Unified product and brand experience ensuring cohesive user journey across all platform touchpoints
Professional Experience
Aug 2024 - Present
Tractics | Product Design & Strategy Lead | Tractics
Leading product strategy and cross-functional execution at pre-Series A construction management SaaS. Operating as acting Head of Product while implementing AI-enhanced development workflows that reduced delivery cycles by months and improved strategic roadmap alignment by 40%.
Aug 2020 - Aug 2024
Head of Design | Replica
Led product strategy that scaled Replica from hundreds to 10,000+ users while contributing to $18M ARR achievement. Built comprehensive design systems, guided strategic product-market fit initiatives, and delivered most-requested feature with 10x usage over any other platform capability.
Feb 2014 - Aug 2020
Design Director | mySidewalk
Led 0-to-1 product development for no-code civic data platform, pioneering Squarespace-like interface years before mainstream no-code adoption. Created systematic approach to data democratization enabling non-technical government users to build sophisticated analytical tools.