Work
12 case studies, four capabilities.
Grouped by what each one proves. Filter by company, or switch to the company view to see the work in each company’s brand.
Build and run design teams.
Design departments built from zero, with the rituals, gates and tooling that make quality repeatable.
Also relevant: The Evidence Loop, Tractics UX & IA Transformation
Design systems at scale.
Shared foundations that let teams ship faster, from Replica’s MUI library to an agent-readable system at Lula.
Lula · Feb – Sep 2026 · Flagship
The Lula Design SystemConversion is cheap. Review is the throttle.
24/25screens converted by an agent over one weekend
Tractics · Aug 2024 – Aug 2025
Tractics UX & IA TransformationOrder, consistency and speed for a fast-growing product.
25%faster feature delivery with standardized components
Replica · 2020 – 2024
Replica Design SystemOne source of truth for data-heavy UI.
50%less design-to-development time, at best
Replica · 2020 – 2024
Replica BrandA brand built for beautiful data.
15illustrated tiles in the modular “Replica City” system
Also relevant: Replica Studio
Complex workflow UX.
Dense data and multi-sided operations turned into flows people can finish.
Replica · 2020 – 2024 · Flagship
Replica StudioFrom fragmented research tools to one platform.
$18MARR the platform contributed to by 2025
Lula · Apr – Sep 2026
Rejected Quotes, Every PhaseA rejected quote is often a request for a better one.
53rounds of iteration across requirements, prototype and Figma
Replica · 2020 – 2024
Replica Data LibraryThe most-requested feature, delivered.
10xusage over any other Replica feature within months of launch
Replica · 2020 – 2024
Replica Places StudyComplex mobility data, made approachable.
3xgrowth in active users within 12 months
Replica · Aug – Oct 2020
Replica TrendsWeekly insight during a crisis.
2 mofrom redesign start to beta, in time for pandemic response
mySidewalk · 2016 – 2020
mySidewalk DashboardsNo-code civic data, years before no-code was mainstream.
0→1no-code reports and dashboards for government users
AI-assisted practice and evidence.
Prototypes in hours, agents that convert screens, and feedback that gets counted before it gets ranked.
Also relevant: The Lula Design System, How Lula Design Runs
Head of DesignNov 2025 – now
When I joined, design was an execution-only function. I built it into an integrated department of its own, and now lead product design across Lula’s multi-sided property maintenance platform: Core and Foresight, spanning internal operations, resident, customer, provider, vendor and native mobile experiences. I introduced AI-assisted prototyping and FullStory analytics, created Lula’s Design OS, and led design strategy for Flat Rate Services.
Design system · Migration
The Lula Design System
Conversion is cheap. Review is the throttle.
24/25screens converted by an agent over one weekend
Workflow design · Three surfaces
Rejected Quotes, Every Phase
A rejected quote is often a request for a better one.
53rounds of iteration across requirements, prototype and Figma
Design operations
How Lula Design Runs
I automated the checking, not the judgment.
10scheduled tasks that prepare meetings, watch QA and draft reports
Feedback and research
The Evidence Loop
Stop guessing. Start counting.
1,050feedback items logged by Sep 29, up from 14 in June
Product Design & Strategy LeadAug 2024 – Aug 2025
Led product design strategy and process development for a pre-Series A construction management SaaS platform, in an acting product leadership capacity, while improving product planning, design systems, delivery practices, and AI-assisted workflows.
Head of DesignAug 2020 – Aug 2024
Led product strategy that scaled Replica from hundreds to 10,000+ users while contributing to $18M ARR. Built comprehensive design systems, guided product-market fit initiatives, and delivered the most-requested feature with 10x usage over any other platform capability.
Platform redesign · Rollout
Replica Studio
From fragmented research tools to one platform.
$18MARR the platform contributed to by 2025
0 to 1 · Data access
Replica Data Library
The most-requested feature, delivered.
10xusage over any other Replica feature within months of launch
Analytics workflow · Redesign
Replica Places Study
Complex mobility data, made approachable.
3xgrowth in active users within 12 months
Design system · MUI · Storybook
Replica Design System
One source of truth for data-heavy UI.
50%less design-to-development time, at best
Data visualization · COVID-19 response
Replica Trends
Weekly insight during a crisis.
2 mofrom redesign start to beta, in time for pandemic response
Brand identity · Illustration
Replica Brand
A brand built for beautiful data.
15illustrated tiles in the modular “Replica City” system
Design DirectorFeb 2014 – Aug 2020
Led 0-to-1 product development for a no-code civic data platform, pioneering a Squarespace-like interface years before mainstream no-code adoption, so non-technical government users could build sophisticated analytical tools.